Franchise Businesses Market: ZIP 23304
Opportunity Score
0
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23304 is an urban area.
Area Profile
11
Population
Urban
Area Type
College-Educated: 100.0% —
strong appetite for artisan/specialty food.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,650
2BR Fair Market Rent
Tips for Starting a Franchise Business in Virginia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
Nearby Markets
23314
4.2 mi
Pop: 9,795
$110,827
23430
6.1 mi
Pop: 19,057
$103,580
Walk: 7.1
23606
6.1 mi
Pop: 29,899
$69,921
Walk: 11.1
23601
7.0 mi
Pop: 26,557
$71,345
Walk: 12.7
23433
8.2 mi
Pop: 1,424
$151,500
23436
8.4 mi
Pop: 873
$194,531
Walk: 5.8
23604
8.6 mi
Pop: 4,768
$73,472
Walk: 7.1
23602
8.9 mi
Pop: 42,699
$72,487
Walk: 8.7
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits