Franchise Businesses Market: ZIP 23315
Opportunity Score
44
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23315 is an urban area. with a population of 1,599 and household incomes near the national median ($72,321).
Area Profile
1,599
Population
$72,321
Median Income
-3% vs. national
Urban
Area Type
Median Age: 52.0 —
older demographic, may prefer sit-down options.
College-Educated: 17.4% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,370
2BR Fair Market Rent
$1,125
Median Gross Rent
$260 K
Median Home Value
Tips for Starting a Franchise Business in Virginia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
-3% vs. $74,580
Nearby Markets
23898
7.1 mi
Pop: 2,146
$71,250
Walk: 3.8
23437
8.0 mi
Pop: 5,088
$74,513
Walk: 3.6
23851
10.0 mi
Pop: 13,481
$73,333
Walk: 7.3
23487
11.0 mi
Pop: 6,238
$72,517
23866
12.9 mi
Pop: 1,837
$63,355
Walk: 2.9
23878
14.1 mi
Pop: 1,205
$91,092
23438
14.6 mi
Pop: 1,620
$91,667
Walk: 2.7
23434
17.3 mi
Pop: 52,556
$75,798
Walk: 5.8
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits