Franchise Businesses Market: ZIP 23322
Opportunity Score
80
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23322 is an urban area with low foot traffic. with a population of 66,079 and household incomes well above the national median ($133,522).
Area Profile
66,079
Population
$133,522
Median Income
+79% vs. national
Urban
Area Type
8.1/20
Foot Traffic
Car-Dependent
Median Age: 40.6 —
older demographic, may prefer sit-down options.
College-Educated: 28.4% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 23322.
16
Business Consultants
2.4 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,280
2BR Fair Market Rent
$1,870
Median Gross Rent
$450 K
Median Home Value
9
Bank Branches
$1.1 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Related Businesses
- 16
- Bank Branches
- 9
vs. National Average
Median Income
+79% vs. $74,580
Walkability
-2.4 pts vs. national avg
Nearby Markets
23323
9.2 mi
Pop: 43,383
$105,912
Walk: 7.1
23320
9.3 mi
Pop: 59,626
$81,736
Walk: 10.8
27958
10.8 mi
Pop: 13,625
$109,634
Walk: 4.3
27976
11.2 mi
Pop: 4,237
$96,835
Walk: 4.2
23324
12.0 mi
Pop: 23,684
$57,774
Walk: 12.9
23702
12.9 mi
Pop: 12,087
$48,288
Walk: 12.7
23464
13.0 mi
Pop: 75,290
$89,790
Walk: 10.5
23325
13.1 mi
Pop: 19,236
$73,666
Walk: 11.6
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits