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Franchise Businesses Market: ZIP 23452

Opportunity Score

53 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 23452 is an urban area with low foot traffic. with a population of 57,995 and household incomes above the national median ($77,327). There are 3 franchise businesses operations in ZIP 23452.

Area Profile

57,995

Population

$77,327

Median Income

+4% vs. national

Urban

Area Type

10.0/20

Foot Traffic

Very Car-Dependent

Median Age: 36.7 — mixed-age market, broad menu appeal.

College-Educated: 24.6% — value-focused market, keep prices competitive.

Competition

Franchise Businesses and related businesses in ZIP 23452.

Franchise Businesses

Low competition — room to establish

0.5 per 10K residents

Business Consultants

4.7 per 10K residents

Small Business Lenders

0.9 per 10K residents

What this means: Franchise Businesses are 8.6% of the relevant market in ZIP 23452 (3 vs. 32 related businesses). Moderate presence with proven demand and room for new operators.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,960

2BR Fair Market Rent

$1,571

Median Gross Rent

$320 K

Median Home Value

Bank Branches

$880 K deposits

Tips for Starting a Franchise Business in Virginia

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.