Franchise Businesses Market: ZIP 23691
Opportunity Score
26
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23691 is an urban area with low foot traffic.
Area Profile
492
Population
Urban
Area Type
7.8/20
Foot Traffic
Car-Dependent
Median Age: 20.9 —
young market, strong street food demand.
College-Educated: 10.0% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,540
2BR Fair Market Rent
Tips for Starting a Franchise Business in Virginia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
vs. National Average
Walkability
-2.7 pts vs. national avg
Nearby Markets
23062
4.5 mi
Pop: 1,862
$49,637
23690
4.6 mi
Pop: 4,948
$102,417
Walk: 5.7
23603
4.8 mi
Pop: 3,428
$85,762
Walk: 7.2
23608
8.0 mi
Pop: 43,841
$67,556
Walk: 9.9
23072
8.9 mi
Pop: 13,069
$71,886
Walk: 6.1
23185
9.0 mi
Pop: 54,411
$103,507
Walk: 7.7
23604
9.8 mi
Pop: 4,768
$73,472
Walk: 7.1
23602
10.8 mi
Pop: 42,699
$72,487
Walk: 8.7
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits