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Franchise Businesses Market: ZIP 23888

Opportunity Score

54 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 23888 is an rural area. with a population of 2,563 and household incomes near the national median ($69,063).

2,563

Population

$69,063

Median Income

-7% vs. national

Rural

Area Type

Median Age: 37.7 — mixed-age market, broad menu appeal.

College-Educated: 13.2% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,290

2BR Fair Market Rent

$959

Median Gross Rent

$200 K

Median Home Value

Bank Branches

$70 K deposits

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.