Franchise Businesses Market: ZIP 24060
Opportunity Score
64
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 24060 is an urban area with moderate foot traffic. with a population of 48,197 and household incomes near the national median ($63,496).
Area Profile
48,197
Population
$63,496
Median Income
-15% vs. national
Urban
Area Type
10.9/20
Foot Traffic
Walkable
Median Age: 27.3 —
young market, strong street food demand.
College-Educated: 34.0% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 24060.
9
Business Consultants
1.9 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,320
2BR Fair Market Rent
$1,266
Median Gross Rent
$410 K
Median Home Value
13
Bank Branches
$1.3 M deposits
Tips for Starting a Franchise Business in Virginia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 9
- Bank Branches
- 13
vs. National Average
Median Income
-15% vs. $74,580
Walkability
+0.4 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits