Franchise Businesses Market: ZIP 24502
Opportunity Score
69
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 24502 is an urban area with moderate foot traffic. with a population of 41,314 and household incomes near the national median ($66,027).
Area Profile
41,314
Population
$66,027
Median Income
-11% vs. national
Urban
Area Type
13.4/20
Foot Traffic
Walkable
Median Age: 32.1 —
mixed-age market, broad menu appeal.
College-Educated: 24.3% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 24502.
9
Business Consultants
2.2 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,460
2BR Fair Market Rent
$1,166
Median Gross Rent
$210 K
Median Home Value
16
Bank Branches
$1.7 M deposits
Tips for Starting a Franchise Business in Virginia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 9
- Bank Branches
- 16
vs. National Average
Median Income
-11% vs. $74,580
Walkability
+2.9 pts vs. national avg
Nearby Markets
24515
2.7 mi
Pop: 6,081
Walk: 14.2
24501
5.3 mi
Pop: 26,393
$45,305
Walk: 16.4
24503
7.0 mi
Pop: 19,978
$92,025
Walk: 11.5
24551
7.9 mi
Pop: 27,606
$91,119
Walk: 8.0
24550
8.9 mi
Pop: 7,941
$68,026
Walk: 11.1
24588
10.6 mi
Pop: 8,664
$68,869
Walk: 5.2
24572
11.4 mi
Pop: 15,515
$64,158
Walk: 7.6
24504
11.8 mi
Pop: 9,471
$50,739
Walk: 14.7
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits