Franchise Businesses Market: ZIP 25304
Opportunity Score
69
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 25304 is an urban area with moderate foot traffic. with a population of 8,480 and household incomes above the national median ($80,200).
Area Profile
8,480
Population
$80,200
Median Income
+8% vs. national
Urban
Area Type
10.5/20
Foot Traffic
Walkable
Median Age: 44.9 —
older demographic, may prefer sit-down options.
College-Educated: 34.1% —
balanced market for quality & value.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,180
2BR Fair Market Rent
$1,017
Median Gross Rent
$230 K
Median Home Value
6
Bank Branches
$600 K deposits
Tips for Starting a Franchise Business in West Virginia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Bank Branches
- 6
vs. National Average
Median Income
+8% vs. $74,580
Walkability
+0.0 pts vs. national avg
Nearby Markets
25305
2.7 mi
Pop: 0
25301
4.1 mi
Pop: 2,454
$21,063
Walk: 12.8
25314
4.5 mi
Pop: 15,742
$86,462
Walk: 7.4
25311
5.3 mi
Pop: 9,613
$58,046
Walk: 7.1
25315
6.0 mi
Pop: 3,227
$50,110
Walk: 5.6
25302
6.3 mi
Pop: 13,280
$55,525
Walk: 10.9
25306
6.8 mi
Pop: 6,283
$62,454
Walk: 6.5
25107
7.0 mi
Pop: 375
$64,023
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits