Franchise Businesses Market: ZIP 26501
Opportunity Score
61
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 26501 is an urban area with low foot traffic. with a population of 19,640 and household incomes near the national median ($62,173).
Area Profile
19,640
Population
$62,173
Median Income
-17% vs. national
Urban
Area Type
9.5/20
Foot Traffic
Very Car-Dependent
Median Age: 40.2 —
older demographic, may prefer sit-down options.
College-Educated: 33.0% —
balanced market for quality & value.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,010
2BR Fair Market Rent
$914
Median Gross Rent
$210 K
Median Home Value
6
Bank Branches
$310 K deposits
Tips for Starting a Franchise Business in West Virginia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Bank Branches
- 6
vs. National Average
Median Income
-17% vs. $74,580
Walkability
-1.0 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits