Franchise Businesses Market: ZIP 26520
Opportunity Score
8
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 26520 is an urban area.
Area Profile
360
Population
Urban
Area Type
Median Age: 59.2 —
older demographic, may prefer sit-down options.
College-Educated: 24.7% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$980
2BR Fair Market Rent
$200 K
Median Home Value
Tips for Starting a Franchise Business in West Virginia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
Nearby Markets
26547
1.4 mi
Pop: 3,001
$67,284
Walk: 6.0
26524
2.9 mi
Pop: 135
$11,438
26374
4.9 mi
Pop: 1,858
$52,049
26542
5.8 mi
Pop: 2,120
$59,063
Walk: 6.5
26410
6.8 mi
Pop: 684
$49,583
26537
8.0 mi
Pop: 5,392
$57,788
Walk: 3.5
26508
8.7 mi
Pop: 39,356
$83,247
Walk: 6.7
26444
9.5 mi
Pop: 3,300
$46,667
Walk: 4.1
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits