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Home ZIP 26590

Franchise Businesses Market: ZIP 26590

Opportunity Score
36 / 100 Challenging
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 26590 is an urban area with low foot traffic. with a population of 516 and household incomes above the national median ($97,928).

Area Profile

516
Population
$97,928
Median Income
+31% vs. national
Urban
Area Type
3.8/20
Foot Traffic
Very Car-Dependent
Median Age: 67.7 — older demographic, may prefer sit-down options.
College-Educated: 19.4% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$990
2BR Fair Market Rent

Tips for Starting a Franchise Business in West Virginia

  • Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
  • Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
  • Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
  • Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.

Quick Facts

Area Type
Urban
Foot Traffic
Very Car-Dependent

vs. National Average

Median Income
+31% vs. $74,580
Walkability
-6.7 pts vs. national avg

Check Another Market

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits