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Home ZIP 26690

Franchise Businesses Market: ZIP 26690

Opportunity Score
22 / 100 Challenging
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 26690 is an urban area with low foot traffic.

Area Profile

863
Population
Urban
Area Type
4.7/20
Foot Traffic
Very Car-Dependent
Median Age: 30.9 — mixed-age market, broad menu appeal.
College-Educated: 1.5% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$880
2BR Fair Market Rent
$52 K
Median Home Value

Tips for Starting a Franchise Business in West Virginia

  • Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
  • Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
  • Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
  • Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits