Franchise Businesses Market: ZIP 28277
Opportunity Score
83
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 28277 is an urban area with low foot traffic. with a population of 72,375 and household incomes well above the national median ($122,223).
Area Profile
72,375
Population
$122,223
Median Income
+64% vs. national
Urban
Area Type
9.6/20
Foot Traffic
Very Car-Dependent
Median Age: 39.8 —
mixed-age market, broad menu appeal.
College-Educated: 45.4% —
strong appetite for artisan/specialty food.
Competition
Franchise Businesses and related businesses in ZIP 28277.
110
Business Consultants
15.2 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,490
2BR Fair Market Rent
$1,814
Median Gross Rent
$510 K
Median Home Value
31
Bank Branches
$3.5 M deposits
Tips for Starting a Franchise Business in North Carolina
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- The median income here is $122,223. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 110
- Bank Branches
- 31
vs. National Average
Median Income
+64% vs. $74,580
Walkability
-0.9 pts vs. national avg
Nearby Markets
28226
3.7 mi
Pop: 38,985
$113,203
Walk: 12.1
29707
5.1 mi
Pop: 35,224
$117,609
28134
5.6 mi
Pop: 13,121
$82,947
28270
5.7 mi
Pop: 32,913
$128,660
Walk: 9.0
28210
6.2 mi
Pop: 47,537
$94,145
Walk: 9.9
29715
8.0 mi
Pop: 43,855
$111,323
Walk: 7.3
28211
8.2 mi
Pop: 32,637
$130,221
Walk: 12.5
28104
8.3 mi
Pop: 36,232
$129,775
Walk: 7.2
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits