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Home ZIP 28311

Franchise Businesses Market: ZIP 28311

Opportunity Score
56 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 28311 is an urban area with low foot traffic. with a population of 35,927 and household incomes near the national median ($60,033).

Area Profile

35,927
Population
$60,033
Median Income
-20% vs. national
Urban
Area Type
7.1/20
Foot Traffic
Car-Dependent
Median Age: 31.9 — mixed-age market, broad menu appeal.
College-Educated: 21.3% — value-focused market, keep prices competitive.

Competition

Franchise Businesses and related businesses in ZIP 28311.

4
Business Consultants
1.1 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,230
2BR Fair Market Rent
$1,122
Median Gross Rent
$200 K
Median Home Value
4
Bank Branches
$230 K deposits

Tips for Starting a Franchise Business in North Carolina

  • Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
  • Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
  • Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
  • Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.

Quick Facts

Area Type
Urban
Foot Traffic
Car-Dependent
Related Businesses
4
Bank Branches
4

vs. National Average

Median Income
-20% vs. $74,580
Walkability
-3.4 pts vs. national avg

Check Another Market

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits