Franchise Businesses Market: ZIP 28311
Opportunity Score
56
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 28311 is an urban area with low foot traffic. with a population of 35,927 and household incomes near the national median ($60,033).
Area Profile
35,927
Population
$60,033
Median Income
-20% vs. national
Urban
Area Type
7.1/20
Foot Traffic
Car-Dependent
Median Age: 31.9 —
mixed-age market, broad menu appeal.
College-Educated: 21.3% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 28311.
4
Business Consultants
1.1 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,230
2BR Fair Market Rent
$1,122
Median Gross Rent
$200 K
Median Home Value
4
Bank Branches
$230 K deposits
Tips for Starting a Franchise Business in North Carolina
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Related Businesses
- 4
- Bank Branches
- 4
vs. National Average
Median Income
-20% vs. $74,580
Walkability
-3.4 pts vs. national avg
Nearby Markets
28390
5.8 mi
Pop: 24,158
$58,750
Walk: 4.3
28301
6.4 mi
Pop: 16,221
$36,955
Walk: 6.7
28303
7.5 mi
Pop: 30,220
$53,261
Walk: 8.1
28307
7.5 mi
Pop: 14,352
$51,264
Walk: 4.2
28305
8.0 mi
Pop: 5,993
$70,612
Walk: 8.4
28356
8.3 mi
Pop: 5,747
$63,592
28308
8.7 mi
Pop: 375
28323
10.8 mi
Pop: 4,864
$66,538
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits