Franchise Businesses Market: ZIP 28658
Opportunity Score
57
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 28658 is an urban area with low foot traffic. with a population of 25,681 and household incomes near the national median ($67,805).
Area Profile
25,681
Population
$67,805
Median Income
-9% vs. national
Urban
Area Type
5.9/20
Foot Traffic
Very Car-Dependent
Median Age: 41.6 —
older demographic, may prefer sit-down options.
College-Educated: 13.8% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 28658.
3
Business Consultants
1.2 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,140
2BR Fair Market Rent
$933
Median Gross Rent
$190 K
Median Home Value
6
Bank Branches
$600 K deposits
Tips for Starting a Franchise Business in North Carolina
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 3
- Bank Branches
- 6
vs. National Average
Median Income
-9% vs. $74,580
Walkability
-4.6 pts vs. national avg
Nearby Markets
28650
7.0 mi
Pop: 13,082
$71,784
Walk: 4.8
28613
7.2 mi
Pop: 23,486
$55,690
Walk: 5.4
28610
8.9 mi
Pop: 10,920
$62,309
28602
10.4 mi
Pop: 29,273
$56,031
Walk: 8.7
28092
10.7 mi
Pop: 40,224
$62,625
Walk: 5.8
28601
11.2 mi
Pop: 52,839
$67,839
Walk: 6.9
28609
12.6 mi
Pop: 6,617
$81,756
28637
13.8 mi
Pop: 1,512
$58,190
Walk: 5.9
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits