Franchise Businesses Market: ZIP 28804
Opportunity Score
72
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 28804 is an urban area with moderate foot traffic. with a population of 25,141 and household incomes above the national median ($79,709).
Area Profile
25,141
Population
$79,709
Median Income
+7% vs. national
Urban
Area Type
12.1/20
Foot Traffic
Walkable
Median Age: 44.2 —
older demographic, may prefer sit-down options.
College-Educated: 43.9% —
strong appetite for artisan/specialty food.
Competition
Franchise Businesses and related businesses in ZIP 28804.
16
Business Consultants
6.4 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,870
2BR Fair Market Rent
$1,399
Median Gross Rent
$530 K
Median Home Value
6
Bank Branches
$580 K deposits
Tips for Starting a Franchise Business in North Carolina
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 16
- Bank Branches
- 6
vs. National Average
Median Income
+7% vs. $74,580
Walkability
+1.6 pts vs. national avg
Nearby Markets
28801
3.5 mi
Pop: 13,580
$51,125
Walk: 18.0
28805
5.8 mi
Pop: 20,246
$67,104
Walk: 12.2
28806
6.6 mi
Pop: 45,644
$59,925
Walk: 10.4
28701
6.8 mi
Pop: 5,515
$92,047
28787
7.3 mi
Pop: 22,685
$75,051
Walk: 5.0
28803
8.2 mi
Pop: 34,750
$70,638
Walk: 10.9
28778
11.2 mi
Pop: 11,933
$72,717
Walk: 7.5
28704
12.7 mi
Pop: 23,516
$79,088
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits