Franchise Businesses Market: ZIP 30144
Opportunity Score
63
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 30144 is an urban area with low foot traffic. with a population of 58,389 and household incomes above the national median ($84,628).
Area Profile
58,389
Population
$84,628
Median Income
+13% vs. national
Urban
Area Type
5.8/20
Foot Traffic
Very Car-Dependent
Median Age: 33.1 —
mixed-age market, broad menu appeal.
College-Educated: 27.9% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 30144.
26
Business Consultants
4.5 per 10K residents
4
Small Business Lenders
0.7 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,200
2BR Fair Market Rent
$1,745
Median Gross Rent
$310 K
Median Home Value
11
Bank Branches
$1.6 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 30
- Bank Branches
- 11
vs. National Average
Median Income
+13% vs. $74,580
Walkability
-4.7 pts vs. national avg
Nearby Markets
30152
5.0 mi
Pop: 44,432
$121,026
Walk: 8.9
30102
5.8 mi
Pop: 44,593
$91,673
Walk: 6.1
30066
5.9 mi
Pop: 60,961
$112,067
Walk: 8.1
30189
6.2 mi
Pop: 41,586
$109,324
Walk: 7.2
30090
6.5 mi
Pop: 0
Walk: 14.0
30064
6.8 mi
Pop: 51,321
$118,511
Walk: 5.8
30101
8.0 mi
Pop: 62,871
$107,004
Walk: 8.7
30062
8.4 mi
Pop: 63,105
$128,981
Walk: 8.0
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits