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Franchise Businesses Market: ZIP 30153

Opportunity Score

53 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 30153 is an urban area with low foot traffic. with a population of 18,006 and household incomes near the national median ($55,704).

18,006

Population

$55,704

Median Income

-25% vs. national

Urban

Area Type

6.7/20

Foot Traffic

Car-Dependent

Median Age: 41.3 — older demographic, may prefer sit-down options.

College-Educated: 10.9% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,140

2BR Fair Market Rent

$1,015

Median Gross Rent

$180 K

Median Home Value

Bank Branches

$180 K deposits

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.