Franchise Businesses Market: ZIP 30338
Opportunity Score
68
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 30338 is an urban area with moderate foot traffic. with a population of 39,042 and household incomes well above the national median ($122,931). There are 3 franchise businesses operations in ZIP 30338.
Area Profile
39,042
Population
$122,931
Median Income
+65% vs. national
Urban
Area Type
12.1/20
Foot Traffic
Walkable
Median Age: 38.0 —
mixed-age market, broad menu appeal.
College-Educated: 52.7% —
strong appetite for artisan/specialty food.
Competition
Franchise Businesses and related businesses in ZIP 30338.
3
Franchise Businesses
Low competition — room to establish
0.8 per 10K residents
51
Business Consultants
13.1 per 10K residents
What this means:
Franchise Businesses are 5.6% of the relevant market in ZIP 30338 (3 vs. 51 related businesses).
Moderate presence with proven demand and room for new operators.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,530
2BR Fair Market Rent
$1,812
Median Gross Rent
$590 K
Median Home Value
17
Bank Branches
$2.5 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Franchise Businesses
- 3
- Related Businesses
- 51
- Bank Branches
- 17
vs. National Average
Median Income
+65% vs. $74,580
Walkability
+1.6 pts vs. national avg
Nearby Markets
30346
2.1 mi
Pop: 4,935
$70,168
30350
2.5 mi
Pop: 35,809
$84,633
Walk: 8.0
30360
3.3 mi
Pop: 16,428
$83,239
Walk: 11.3
30341
4.4 mi
Pop: 34,812
$81,774
Walk: 13.1
30328
4.8 mi
Pop: 38,821
$113,736
Walk: 8.6
30319
5.0 mi
Pop: 45,382
$132,847
Walk: 11.7
30340
5.6 mi
Pop: 30,646
$57,216
Walk: 11.8
30076
5.7 mi
Pop: 47,397
$113,166
Walk: 10.4
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits