Franchise Businesses Market: ZIP 31302
Opportunity Score
70
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 31302 is an urban area. with a population of 8,883 and household incomes near the national median ($67,256).
Area Profile
8,883
Population
$67,256
Median Income
-10% vs. national
Urban
Area Type
Median Age: 44.5 —
older demographic, may prefer sit-down options.
College-Educated: 11.6% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,310
2BR Fair Market Rent
$1,072
Median Gross Rent
$200 K
Median Home Value
Tips for Starting a Franchise Business in Georgia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
-10% vs. $74,580
Nearby Markets
31318
2.3 mi
Pop: 445
$52,234
Walk: 4.4
31307
5.3 mi
Pop: 1,620
$110,573
31322
6.1 mi
Pop: 28,695
$91,293
Walk: 4.8
31308
9.8 mi
Pop: 8,814
$65,395
31407
10.6 mi
Pop: 22,743
$83,954
31408
11.1 mi
Pop: 11,791
$40,109
Walk: 10.6
31419
12.1 mi
Pop: 57,354
$70,734
Walk: 10.0
31405
12.6 mi
Pop: 39,724
$62,123
Walk: 14.4
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits