Franchise Businesses Market: ZIP 31794
Opportunity Score
48
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 31794 is an suburban area with low foot traffic. with a population of 27,185 and household incomes below the national median ($44,569).
Area Profile
27,185
Population
$44,569
Median Income
-40% vs. national
Suburban
Area Type
5.9/20
Foot Traffic
Very Car-Dependent
Median Age: 37.7 —
mixed-age market, broad menu appeal.
College-Educated: 11.8% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 31794.
9
Small Business Lenders
3.3 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$920
2BR Fair Market Rent
$795
Median Gross Rent
$110 K
Median Home Value
10
Bank Branches
$1.2 M deposits
Tips for Starting a Franchise Business in Georgia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- Median income sits at $44,569. Price sensitivity is real. Build your model around volume or keep overhead minimal.
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 9
- Bank Branches
- 10
vs. National Average
Median Income
-40% vs. $74,580
Walkability
-4.7 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits