Franchise Businesses Market: ZIP 31906
Opportunity Score
51
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 31906 is an urban area with low foot traffic. with a population of 20,312 and household incomes below the national median ($41,913).
Area Profile
20,312
Population
$41,913
Median Income
-44% vs. national
Urban
Area Type
8.3/20
Foot Traffic
Car-Dependent
Median Age: 37.9 —
mixed-age market, broad menu appeal.
College-Educated: 21.2% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 31906.
3
Business Consultants
1.5 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$930
2BR Fair Market Rent
$872
Median Gross Rent
$170 K
Median Home Value
3
Bank Branches
$630 K deposits
Tips for Starting a Franchise Business in Georgia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- Median income sits at $41,913. Price sensitivity is real. Build your model around volume or keep overhead minimal.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Related Businesses
- 3
- Bank Branches
- 3
vs. National Average
Median Income
-44% vs. $74,580
Walkability
-2.2 pts vs. national avg
Nearby Markets
31901
2.1 mi
Pop: 6,139
$47,316
Walk: 10.5
31907
3.6 mi
Pop: 61,544
$52,620
Walk: 6.0
31903
3.7 mi
Pop: 19,521
$29,488
Walk: 7.3
36867
5.5 mi
Pop: 22,441
$46,847
Walk: 9.1
31909
5.9 mi
Pop: 38,730
$69,221
Walk: 7.8
31904
7.2 mi
Pop: 34,906
$65,625
Walk: 9.1
36869
8.6 mi
Pop: 20,987
$50,341
Walk: 8.1
31905
9.9 mi
Pop: 15,892
$72,112
Walk: 5.6
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits