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Showing results for ZIP 63118 (MO)
Home ZIP 37188

Franchise Businesses Market: ZIP 37188

Opportunity Score
64 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 37188 is an urban area with low foot traffic. with a population of 17,685 and household incomes above the national median ($87,412).

Area Profile

17,685
Population
$87,412
Median Income
+17% vs. national
Urban
Area Type
5.3/20
Foot Traffic
Very Car-Dependent
Median Age: 35.8 — mixed-age market, broad menu appeal.
College-Educated: 17.1% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,740
2BR Fair Market Rent
$1,394
Median Gross Rent
$310 K
Median Home Value
8
Bank Branches
$480 K deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits