Franchise Businesses Market: ZIP 38913
Opportunity Score
12
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 38913 is an rural area.
Area Profile
485
Population
Rural
Area Type
Median Age: 46.6 —
older demographic, may prefer sit-down options.
College-Educated: 3.1% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,140
2BR Fair Market Rent
$160 K
Median Home Value
Tips for Starting a Franchise Business in Mississippi
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.
Quick Facts
- Area Type
- Rural
Nearby Markets
38949
4.1 mi
Pop: 191
$66,400
38915
7.0 mi
Pop: 3,186
$42,500
Walk: 6.6
38864
12.3 mi
Pop: 1,859
$53,698
Walk: 3.4
38951
13.1 mi
Pop: 1,069
$39,161
38965
14.2 mi
Pop: 8,801
$57,368
Walk: 4.3
38655
14.9 mi
Pop: 45,377
$64,423
Walk: 8.3
38871
18.3 mi
Pop: 2,154
$63,661
Walk: 3.1
38673
20.3 mi
Pop: 1,111
$89,150
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits