Franchise Businesses Market: ZIP 39212
Opportunity Score
57
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 39212 is an urban area with low foot traffic. with a population of 26,899 and household incomes near the national median ($53,300).
Area Profile
26,899
Population
$53,300
Median Income
-29% vs. national
Urban
Area Type
9.4/20
Foot Traffic
Very Car-Dependent
Median Age: 35.9 —
mixed-age market, broad menu appeal.
College-Educated: 13.7% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,290
2BR Fair Market Rent
$1,128
Median Gross Rent
$110 K
Median Home Value
2
Bank Branches
$75 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Bank Branches
- 2
vs. National Average
Median Income
-29% vs. $74,580
Walkability
-1.1 pts vs. national avg
Nearby Markets
39204
3.0 mi
Pop: 14,048
$31,667
Walk: 11.4
39272
4.0 mi
Pop: 14,161
$75,657
Walk: 5.4
39217
4.9 mi
Pop: 2,326
Walk: 13.8
39203
6.0 mi
Pop: 4,803
$27,116
Walk: 13.5
39201
6.0 mi
Pop: 775
$77,946
39269
6.2 mi
Pop: 0
Walk: 16.1
39218
7.3 mi
Pop: 6,786
$63,103
Walk: 5.6
39202
7.6 mi
Pop: 7,023
$41,250
Walk: 16.2
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits