Franchise Businesses Market: ZIP 39406
Opportunity Score
42
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 39406 is an urban area with low foot traffic.
Area Profile
1,902
Population
Urban
Area Type
6.8/20
Foot Traffic
Car-Dependent
Median Age: 20.1 —
young market, strong street food demand.
College-Educated: 0.8% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,070
2BR Fair Market Rent
Tips for Starting a Franchise Business in Mississippi
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
vs. National Average
Walkability
-3.7 pts vs. national avg
Nearby Markets
39402
5.5 mi
Pop: 43,756
$71,254
Walk: 8.5
39401
8.1 mi
Pop: 41,916
$40,287
Walk: 9.1
39465
10.2 mi
Pop: 23,122
$73,785
Walk: 6.7
39459
11.3 mi
Pop: 4,097
$71,209
39475
13.2 mi
Pop: 14,585
$66,857
Walk: 5.7
39482
17.1 mi
Pop: 11,966
$62,701
Walk: 3.0
39479
17.2 mi
Pop: 5,694
$48,201
Walk: 3.8
39462
20.3 mi
Pop: 1,284
$60,774
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits