Franchise Businesses Market: ZIP 48197
Opportunity Score
64
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 48197 is an urban area with low foot traffic. with a population of 65,911 and household incomes near the national median ($70,913).
Area Profile
65,911
Population
$70,913
Median Income
-5% vs. national
Urban
Area Type
9.8/20
Foot Traffic
Very Car-Dependent
Median Age: 33.2 —
mixed-age market, broad menu appeal.
College-Educated: 30.0% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 48197.
11
Business Consultants
1.7 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,410
2BR Fair Market Rent
$1,203
Median Gross Rent
$270 K
Median Home Value
12
Bank Branches
$1.7 M deposits
Tips for Starting a Franchise Business in Michigan
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 11
- Bank Branches
- 12
vs. National Average
Median Income
-5% vs. $74,580
Walkability
-0.7 pts vs. national avg
Nearby Markets
48190
5.0 mi
Pop: 108
$74,732
48108
6.6 mi
Pop: 27,472
$80,425
Walk: 12.7
48198
6.7 mi
Pop: 39,507
$63,678
Walk: 10.4
48104
7.1 mi
Pop: 43,762
$63,341
Walk: 13.2
48191
7.2 mi
Pop: 4,253
$98,106
Walk: 2.8
48109
8.2 mi
Pop: 5,722
Walk: 14.6
48160
8.2 mi
Pop: 14,308
$99,383
Walk: 9.1
48105
10.0 mi
Pop: 36,959
$94,737
Walk: 12.1
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits