Franchise Businesses Market: ZIP 48315
Opportunity Score
72
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 48315 is an urban area with low foot traffic. with a population of 28,428 and household incomes above the national median ($99,512).
Area Profile
28,428
Population
$99,512
Median Income
+33% vs. national
Urban
Area Type
8.0/20
Foot Traffic
Car-Dependent
Median Age: 48.6 —
older demographic, may prefer sit-down options.
College-Educated: 23.9% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 48315.
8
Business Consultants
2.8 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,300
2BR Fair Market Rent
$1,181
Median Gross Rent
$360 K
Median Home Value
9
Bank Branches
$1.5 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Related Businesses
- 8
- Bank Branches
- 9
vs. National Average
Median Income
+33% vs. $74,580
Walkability
-2.5 pts vs. national avg
Nearby Markets
48317
4.2 mi
Pop: 27,998
$72,465
Walk: 7.6
48316
4.3 mi
Pop: 28,355
$101,232
Walk: 7.5
48044
5.0 mi
Pop: 58,631
$115,664
Walk: 7.7
48313
5.0 mi
Pop: 33,850
$87,292
Walk: 7.0
48094
5.7 mi
Pop: 20,638
$96,781
Walk: 7.3
48314
5.7 mi
Pop: 21,379
$80,383
Walk: 6.8
48038
6.1 mi
Pop: 44,250
$78,684
Walk: 8.3
48042
6.1 mi
Pop: 33,303
$125,433
Walk: 5.5
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits