Franchise Businesses Market: ZIP 48413
Opportunity Score
57
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 48413 is an rural area with low foot traffic. with a population of 7,404 and household incomes near the national median ($56,804).
Area Profile
7,404
Population
$56,804
Median Income
-24% vs. national
Rural
Area Type
9.0/20
Foot Traffic
Car-Dependent
Median Age: 45.8 —
older demographic, may prefer sit-down options.
College-Educated: 13.4% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$930
2BR Fair Market Rent
$731
Median Gross Rent
$140 K
Median Home Value
5
Bank Branches
$490 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Car-Dependent
- Bank Branches
- 5
vs. National Average
Median Income
-24% vs. $74,580
Walkability
-1.5 pts vs. national avg
Nearby Markets
48432
7.0 mi
Pop: 523
$62,500
48475
10.1 mi
Pop: 2,423
$60,347
48445
10.2 mi
Pop: 1,170
$57,917
48731
11.0 mi
Pop: 1,522
$50,288
Walk: 5.2
48467
14.7 mi
Pop: 2,306
$50,707
Walk: 5.4
48470
16.7 mi
Pop: 535
$57,500
Walk: 4.7
48755
17.2 mi
Pop: 2,867
$60,044
Walk: 6.1
48725
17.6 mi
Pop: 1,958
$60,260
Walk: 4.3
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits