Franchise Businesses Market: ZIP 48879
Opportunity Score
61
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 48879 is an urban area with low foot traffic. with a population of 18,472 and household incomes above the national median ($78,845).
Area Profile
18,472
Population
$78,845
Median Income
+6% vs. national
Urban
Area Type
5.5/20
Foot Traffic
Very Car-Dependent
Median Age: 43.4 —
older demographic, may prefer sit-down options.
College-Educated: 16.6% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$990
2BR Fair Market Rent
$884
Median Gross Rent
$220 K
Median Home Value
4
Bank Branches
$370 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Bank Branches
- 4
vs. National Average
Median Income
+6% vs. $74,580
Walkability
-5.0 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits