Franchise Businesses Market: ZIP 49037
Opportunity Score
48
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 49037 is an urban area with low foot traffic. with a population of 19,924 and household incomes below the national median ($42,598).
Area Profile
19,924
Population
$42,598
Median Income
-43% vs. national
Urban
Area Type
6.6/20
Foot Traffic
Car-Dependent
Median Age: 37.1 —
mixed-age market, broad menu appeal.
College-Educated: 8.2% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$990
2BR Fair Market Rent
$843
Median Gross Rent
$91 K
Median Home Value
2
Bank Branches
$79 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Bank Branches
- 2
vs. National Average
Median Income
-43% vs. $74,580
Walkability
-3.9 pts vs. national avg
Nearby Markets
49015
4.1 mi
Pop: 29,013
$67,719
Walk: 8.7
49017
5.2 mi
Pop: 20,785
$58,500
Walk: 7.4
49012
6.7 mi
Pop: 3,106
$78,365
49034
8.9 mi
Pop: 2,066
$73,939
Walk: 7.0
49014
10.0 mi
Pop: 21,931
$63,383
Walk: 7.8
49051
10.9 mi
Pop: 2,963
$79,375
Walk: 3.8
49050
11.7 mi
Pop: 1,381
$72,308
49053
11.7 mi
Pop: 7,255
$80,074
Walk: 5.1
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits