Franchise Businesses Market: ZIP 49104
Opportunity Score
24
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 49104 is an rural area with low foot traffic.
Area Profile
410
Population
Rural
Area Type
7.2/20
Foot Traffic
Car-Dependent
Median Age: 19.9 —
young market, strong street food demand.
College-Educated: 6.6% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,110
2BR Fair Market Rent
Tips for Starting a Franchise Business in Michigan
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Car-Dependent
vs. National Average
Walkability
-3.3 pts vs. national avg
Nearby Markets
49103
1.7 mi
Pop: 11,257
$61,888
49126
4.8 mi
Pop: 1,633
$77,813
Walk: 5.4
49111
6.2 mi
Pop: 3,121
$65,702
Walk: 3.8
49102
7.4 mi
Pop: 1,575
$61,167
49101
8.7 mi
Pop: 2,939
$70,167
49107
9.1 mi
Pop: 10,351
$65,118
Walk: 7.1
49085
9.5 mi
Pop: 23,575
$101,763
Walk: 7.5
49022
10.3 mi
Pop: 29,796
$39,859
Walk: 7.1
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits