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Home ZIP 49202

Franchise Businesses Market: ZIP 49202

Opportunity Score
51 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 49202 is an urban area with low foot traffic. with a population of 18,763 and household incomes below the national median ($41,916).

Area Profile

18,763
Population
$41,916
Median Income
-44% vs. national
Urban
Area Type
7.7/20
Foot Traffic
Car-Dependent
Median Age: 36.3 — mixed-age market, broad menu appeal.
College-Educated: 10.1% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,030
2BR Fair Market Rent
$915
Median Gross Rent
$100 K
Median Home Value
8
Bank Branches
$530 K deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits