Franchise Businesses Market: ZIP 49781
Opportunity Score
57
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 49781 is an rural area with low foot traffic. with a population of 3,943 and household incomes near the national median ($62,883).
Area Profile
3,943
Population
$62,883
Median Income
-16% vs. national
Rural
Area Type
7.5/20
Foot Traffic
Car-Dependent
Median Age: 48.2 —
older demographic, may prefer sit-down options.
College-Educated: 15.1% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$930
2BR Fair Market Rent
$707
Median Gross Rent
$150 K
Median Home Value
4
Bank Branches
$170 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Car-Dependent
- Bank Branches
- 4
vs. National Average
Median Income
-16% vs. $74,580
Walkability
-3.1 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits