Franchise Businesses Market: ZIP 52804
Opportunity Score
60
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 52804 is an urban area with low foot traffic. with a population of 27,023 and household incomes near the national median ($64,450).
Area Profile
27,023
Population
$64,450
Median Income
-14% vs. national
Urban
Area Type
7.9/20
Foot Traffic
Car-Dependent
Median Age: 37.2 —
mixed-age market, broad menu appeal.
College-Educated: 16.5% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,010
2BR Fair Market Rent
$909
Median Gross Rent
$150 K
Median Home Value
5
Bank Branches
$170 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Bank Branches
- 5
vs. National Average
Median Income
-14% vs. $74,580
Walkability
-2.6 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits