Franchise Businesses Market: ZIP 68046
Opportunity Score
83
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 68046 is an urban area with moderate foot traffic. with a population of 34,110 and household incomes well above the national median ($113,708).
Area Profile
34,110
Population
$113,708
Median Income
+52% vs. national
Urban
Area Type
11.1/20
Foot Traffic
Walkable
Median Age: 37.8 —
mixed-age market, broad menu appeal.
College-Educated: 32.5% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 68046.
10
Business Consultants
2.9 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,300
2BR Fair Market Rent
$1,252
Median Gross Rent
$330 K
Median Home Value
13
Bank Branches
$770 K deposits
Tips for Starting a Franchise Business in Nebraska
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- The median income here is $113,708. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 10
- Bank Branches
- 13
vs. National Average
Median Income
+52% vs. $74,580
Walkability
+0.6 pts vs. national avg
Nearby Markets
68133
3.7 mi
Pop: 13,411
$130,978
Walk: 7.3
68128
4.1 mi
Pop: 18,994
$81,870
Walk: 9.5
68157
5.7 mi
Pop: 5,345
$96,126
Walk: 7.0
68127
5.8 mi
Pop: 20,588
$65,331
Walk: 11.5
68138
6.1 mi
Pop: 11,638
$82,555
Walk: 7.6
68117
6.8 mi
Pop: 8,499
$73,860
Walk: 13.3
68123
7.4 mi
Pop: 34,098
$96,188
Walk: 6.5
68137
7.4 mi
Pop: 24,294
$82,256
Walk: 11.4
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits