Franchise Businesses Market: ZIP 68178
Opportunity Score
66
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 68178 is an urban area with moderate foot traffic.
Area Profile
2,301
Population
Urban
Area Type
14.8/20
Foot Traffic
Very Car-Dependent
Median Age: 19.9 —
young market, strong street food demand.
College-Educated: 2.1% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,140
2BR Fair Market Rent
$980
Median Gross Rent
Tips for Starting a Franchise Business in Nebraska
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
vs. National Average
Walkability
+4.3 pts vs. national avg
Nearby Markets
68183
0.7 mi
Pop: 0
Walk: 15.1
68102
0.9 mi
Pop: 9,311
$60,525
68131
1.3 mi
Pop: 13,928
$47,800
Walk: 14.9
68108
2.1 mi
Pop: 14,036
$47,255
Walk: 14.1
68105
2.2 mi
Pop: 21,933
$53,253
Walk: 13.3
51510
2.5 mi
Pop: 3,773
$75,037
Walk: 9.8
68111
2.5 mi
Pop: 25,118
$41,010
Walk: 13.9
68107
3.9 mi
Pop: 30,993
$59,988
Walk: 12.2
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits