Franchise Businesses Market: ZIP 68746
Opportunity Score
8
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 68746 is an rural area. with a population of 277 and household incomes below the national median ($38,750).
Area Profile
277
Population
$38,750
Median Income
-48% vs. national
Rural
Area Type
Median Age: 64.7 —
older demographic, may prefer sit-down options.
College-Educated: 18.4% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$910
2BR Fair Market Rent
$573
Median Gross Rent
$66 K
Median Home Value
1
Bank Branches
$16 K deposits
Tips for Starting a Franchise Business in Nebraska
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- Median income sits at $38,750. Price sensitivity is real. Build your model around volume or keep overhead minimal.
Quick Facts
- Area Type
- Rural
- Bank Branches
- 1
vs. National Average
Median Income
-48% vs. $74,580
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits