Franchise Businesses Market: ZIP 68901
Opportunity Score
60
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 68901 is an suburban area with low foot traffic. with a population of 26,208 and household incomes near the national median ($63,547).
Area Profile
26,208
Population
$63,547
Median Income
-15% vs. national
Suburban
Area Type
8.8/20
Foot Traffic
Car-Dependent
Median Age: 38.1 —
mixed-age market, broad menu appeal.
College-Educated: 18.8% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 68901.
4
Business Consultants
1.5 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$910
2BR Fair Market Rent
$858
Median Gross Rent
$180 K
Median Home Value
13
Bank Branches
$1.1 M deposits
Tips for Starting a Franchise Business in Nebraska
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Car-Dependent
- Related Businesses
- 4
- Bank Branches
- 13
vs. National Average
Median Income
-15% vs. $74,580
Walkability
-1.8 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits