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Franchise Businesses Market: ZIP 72002

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 72002 is an urban area. with a population of 21,386 and household incomes above the national median ($78,260).

21,386

Population

$78,260

Median Income

+5% vs. national

Urban

Area Type

Median Age: 34.8 — mixed-age market, broad menu appeal.

College-Educated: 18.1% — value-focused market, keep prices competitive.

Franchise Businesses and related businesses in ZIP 72002.

Business Consultants

1.4 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$1,010

2BR Fair Market Rent

$1,028

Median Gross Rent

$200 K

Median Home Value

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.