Franchise Businesses Market: ZIP 72104
Opportunity Score
51
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 72104 is an rural area with low foot traffic. with a population of 23,222 and household incomes near the national median ($51,492).
Area Profile
23,222
Population
$51,492
Median Income
-31% vs. national
Rural
Area Type
5.9/20
Foot Traffic
Very Car-Dependent
Median Age: 42.0 —
older demographic, may prefer sit-down options.
College-Educated: 10.7% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$990
2BR Fair Market Rent
$768
Median Gross Rent
$120 K
Median Home Value
11
Bank Branches
$500 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Very Car-Dependent
- Bank Branches
- 11
vs. National Average
Median Income
-31% vs. $74,580
Walkability
-4.6 pts vs. national avg
Nearby Markets
71941
11.8 mi
Pop: 2,240
$78,929
72128
12.6 mi
Pop: 749
$64,688
72167
12.6 mi
Pop: 1,567
$90,938
Walk: 2.9
71942
15.1 mi
Pop: 137
$85,461
71901
16.6 mi
Pop: 29,719
$52,410
Walk: 8.0
72084
16.9 mi
Pop: 1,132
$58,000
Walk: 2.9
72129
18.2 mi
Pop: 1,489
$69,191
72015
18.6 mi
Pop: 27,902
$64,550
Walk: 11.4
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits