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Franchise Businesses Market: ZIP 72136

Opportunity Score

50 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 72136 is an suburban area. with a population of 2,519 and household incomes near the national median ($63,906).

2,519

Population

$63,906

Median Income

-14% vs. national

Suburban

Area Type

Median Age: 33.9 — mixed-age market, broad menu appeal.

College-Educated: 5.2% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$910

2BR Fair Market Rent

$941

Median Gross Rent

$150 K

Median Home Value

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.