Franchise Businesses Market: ZIP 72204
Opportunity Score
61
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 72204 is an urban area with moderate foot traffic. with a population of 31,219 and household incomes below the national median ($39,088).
Area Profile
31,219
Population
$39,088
Median Income
-48% vs. national
Urban
Area Type
14.1/20
Foot Traffic
Very Car-Dependent
Median Age: 36.6 —
mixed-age market, broad menu appeal.
College-Educated: 14.4% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,070
2BR Fair Market Rent
$1,016
Median Gross Rent
$120 K
Median Home Value
4
Bank Branches
$240 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Bank Branches
- 4
vs. National Average
Median Income
-48% vs. $74,580
Walkability
+3.6 pts vs. national avg
Nearby Markets
72205
2.3 mi
Pop: 22,275
$62,888
Walk: 13.0
72209
2.7 mi
Pop: 33,200
$40,267
Walk: 10.6
72227
4.2 mi
Pop: 11,800
$73,533
Walk: 13.5
72207
4.2 mi
Pop: 10,735
$93,958
Walk: 15.5
72211
4.5 mi
Pop: 22,836
$80,808
Walk: 10.2
72201
5.7 mi
Pop: 721
$112,045
72212
6.1 mi
Pop: 13,400
$116,310
Walk: 12.5
72114
7.5 mi
Pop: 10,451
$28,594
Walk: 15.0
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits