Franchise Businesses Market: ZIP 72422
Opportunity Score
52
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 72422 is an rural area with low foot traffic. with a population of 4,302 and household incomes below the national median ($44,848).
Area Profile
4,302
Population
$44,848
Median Income
-40% vs. national
Rural
Area Type
7.7/20
Foot Traffic
Car-Dependent
Median Age: 41.2 —
older demographic, may prefer sit-down options.
College-Educated: 12.0% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$850
2BR Fair Market Rent
$707
Median Gross Rent
$88 K
Median Home Value
2
Bank Branches
$170 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Car-Dependent
- Bank Branches
- 2
vs. National Average
Median Income
-40% vs. $74,580
Walkability
-2.8 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits