Franchise Businesses Market: ZIP 73012
Opportunity Score
81
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 73012 is an urban area with low foot traffic. with a population of 44,385 and household incomes well above the national median ($123,528).
Area Profile
44,385
Population
$123,528
Median Income
+66% vs. national
Urban
Area Type
8.8/20
Foot Traffic
Car-Dependent
Median Age: 36.4 —
mixed-age market, broad menu appeal.
College-Educated: 36.5% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 73012.
22
Business Consultants
5.0 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,770
2BR Fair Market Rent
$1,779
Median Gross Rent
$300 K
Median Home Value
3
Bank Branches
$230 K deposits
Tips for Starting a Franchise Business in Oklahoma
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- The median income here is $123,528. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Related Businesses
- 22
- Bank Branches
- 3
vs. National Average
Median Income
+66% vs. $74,580
Walkability
-1.7 pts vs. national avg
Nearby Markets
73025
4.2 mi
Pop: 16,401
$176,808
73134
4.3 mi
Pop: 6,874
$55,827
Walk: 11.6
73142
5.8 mi
Pop: 16,364
$73,966
Walk: 7.9
73120
6.5 mi
Pop: 34,651
$62,942
Walk: 10.8
73003
6.6 mi
Pop: 22,573
$76,957
Walk: 8.6
73162
7.2 mi
Pop: 28,610
$89,984
Walk: 8.2
73013
7.4 mi
Pop: 58,368
$108,727
Walk: 9.2
73114
8.4 mi
Pop: 18,235
$52,592
Walk: 9.8
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits