Franchise Businesses Market: ZIP 74104
Opportunity Score
68
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 74104 is an urban area with high foot traffic. with a population of 12,434 and household incomes near the national median ($51,886).
Area Profile
12,434
Population
$51,886
Median Income
-30% vs. national
Urban
Area Type
15.9/20
Foot Traffic
Very Walkable
Median Age: 31.9 —
mixed-age market, broad menu appeal.
College-Educated: 28.0% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 74104.
11
Business Consultants
8.8 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,360
2BR Fair Market Rent
$1,109
Median Gross Rent
$220 K
Median Home Value
5
Bank Branches
$660 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Related Businesses
- 11
- Bank Branches
- 5
vs. National Average
Median Income
-30% vs. $74,580
Walkability
+5.4 pts vs. national avg
Nearby Markets
74114
1.4 mi
Pop: 16,756
$95,592
Walk: 13.9
74120
1.6 mi
Pop: 5,065
$66,280
Walk: 15.2
74119
2.4 mi
Pop: 3,541
$56,520
74110
2.9 mi
Pop: 15,185
$40,116
Walk: 12.8
74103
2.9 mi
Pop: 2,419
$92,083
74105
3.4 mi
Pop: 27,249
$69,864
Walk: 13.8
74112
3.6 mi
Pop: 21,416
$55,848
Walk: 15.2
74106
3.8 mi
Pop: 15,974
$37,714
Walk: 12.5
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits