Franchise Businesses Market: ZIP 74432
Opportunity Score
51
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 74432 is an rural area with low foot traffic. with a population of 9,793 and household incomes below the national median ($48,967).
Area Profile
9,793
Population
$48,967
Median Income
-34% vs. national
Rural
Area Type
6.4/20
Foot Traffic
Car-Dependent
Median Age: 49.6 —
older demographic, may prefer sit-down options.
College-Educated: 12.1% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 74432.
5
Small Business Lenders
5.1 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$910
2BR Fair Market Rent
$817
Median Gross Rent
$180 K
Median Home Value
5
Bank Branches
$210 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Car-Dependent
- Related Businesses
- 5
- Bank Branches
- 5
vs. National Average
Median Income
-34% vs. $74,580
Walkability
-4.1 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits