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Franchise Businesses Market: ZIP 77002

Opportunity Score

57 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 77002 is an urban area. with a population of 19,616 and household incomes above the national median ($85,436). There are 3 franchise businesses operations in ZIP 77002.

Area Profile

19,616

Population

$85,436

Median Income

+15% vs. national

Urban

Area Type

Median Age: 35.7 — mixed-age market, broad menu appeal.

College-Educated: 31.5% — balanced market for quality & value.

Competition

Franchise Businesses and related businesses in ZIP 77002.

Franchise Businesses

Low competition — room to establish

1.5 per 10K residents

Business Consultants

41.3 per 10K residents

Small Business Lenders

1.5 per 10K residents

What this means: Franchise Businesses are 3.4% of the relevant market in ZIP 77002 (3 vs. 84 related businesses). Moderate presence with proven demand and room for new operators.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,290

2BR Fair Market Rent

$1,860

Median Gross Rent

$290 K

Median Home Value

Bank Branches

$130 M deposits

Tips for Starting a Franchise Business in Texas

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.