Franchise Businesses Market: ZIP 77008
Opportunity Score
93
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 77008 is an urban area with high foot traffic. with a population of 40,155 and household incomes well above the national median ($142,414).
Area Profile
40,155
Population
$142,414
Median Income
+91% vs. national
Urban
Area Type
16.1/20
Foot Traffic
Very Walkable
Median Age: 35.3 —
mixed-age market, broad menu appeal.
College-Educated: 55.7% —
strong appetite for artisan/specialty food.
Competition
Franchise Businesses and related businesses in ZIP 77008.
59
Business Consultants
14.7 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,830
2BR Fair Market Rent
$1,567
Median Gross Rent
$610 K
Median Home Value
12
Bank Branches
$2.1 M deposits
Tips for Starting a Franchise Business in Texas
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- The median income here is $142,414. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Related Businesses
- 59
- Bank Branches
- 12
vs. National Average
Median Income
+91% vs. $74,580
Walkability
+5.6 pts vs. national avg
Nearby Markets
77007
1.9 mi
Pop: 45,337
$140,878
Walk: 15.3
77018
2.1 mi
Pop: 29,595
$121,658
Walk: 13.6
77019
3.1 mi
Pop: 23,662
$108,353
Walk: 16.2
77009
3.4 mi
Pop: 36,107
$81,921
Walk: 15.7
77022
3.5 mi
Pop: 26,135
$48,386
Walk: 14.1
77091
4.0 mi
Pop: 29,135
$35,737
Walk: 11.6
77006
4.3 mi
Pop: 23,927
$102,003
77098
4.4 mi
Pop: 16,318
$115,867
Walk: 15.8
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits